Lori Kirksted is the Director of Marketing at CORE Learning, where she leads brand strategy, content development, and go-to-market efforts across the organization.

A content strategist at heart, Lori specializes in turning complex ideas into clear, actionable messaging that builds trust and drives decisions, especially when it comes to helping more educators understand that language and literacy go hand in hand.

Before joining CORE, Lori built and led the content marketing function at Lexia Learning, helped launch Lexia English, and later founded Content Uncomplicated, a consultancy focused on helping edtech brands replace random acts of content with content strategy that drives revenue. Through Content Uncomplicated, she partnered with CORE to lead the launch of OL&LA (Online Language & Literacy Academy) before officially joining the team in 2024.

Lori brings a unique marketing perspective shaped by years in agency, in-house, and consulting roles. Lori brings a unique marketing perspective shaped by years in agency, in-house, and consulting roles. Outside of work, she lives near Boston with her fifth-grade-teacher wife and energetic twin girls.